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Beverages & Cold Vault

Wells Fargo Notes Beverages Soft in Q4

Weather, weak traffic and promotions in other channels hurt beverage sales at c-stores in Q4. Wells Fargo recently conducted a “Beverage Buzz” survey of beverage retailers representing over 15,000 convenience store locations across the U.S. to learn what retailers are seeing at the store level across the beverage category. Wells Fargo outlined the following key

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Rutter’s Expands Beer Sales to Strasburg Site

Beer caves continue to roll out in Rutter’s Convenience Stores. Rutter’s Strasburg location on Historic Drive, has opened its Beer Cave, making it the eighth Rutter’s location that offers beer. This Rutter’s was built at the end of 2016 with the Beer Cave already in its plans. The store had the required 30 seats for

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Starbucks Releases Unicorn Frappuccino

Coffee giant gets creative with new beverage offering. Unicorns are trending and Starbucks is jumping on the bandwagon with its first Unicorn Frappuccino blended beverage, available starting Wednesday, April 19, through Sunday, April 23, while supplies last. The Unicorn Frappuccino blended crème is made with a sweet dusting of pink powder, blended into a crème

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7-Eleven Offers BOGO Slurpees for Siblings Day

Buy one get one free Slurpees offer a chance to share a treat with brothers, sisters or friends. 7-Eleven is celebrating National Sibling Day (April 10) all week long with some help from its iconic Slurpee brand. Customers have a chance to enjoy a Buy One-Get One (BOGO) Slurpee drink promotion with an exclusive new

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Rutter’s Forays Into Wine Sales

Wine department to be located near the beer caves. Rutter’s is entering the wine category. The York, Pa.-based c-store chain’s location at 2215 Old Trail Road in Goldsboro Newberry Township is the first of its stores to begin wine sales, beginning Friday, April 7. It marks the first of seven Rutter’s locations planning to sell

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Dos Equis Launches ‘Taste Adventure All Summer’

HEINEKEN USA looks to drive consumer engagement with can buckets and digital or Uber gift cards. HEINEKEN USA is introducing the Dos Equis ‘Taste Adventure All Summer’ program this May to heat up sales for retailers. The program, beginning May 1, leverages the overall growth of Mexican Imports and the rising popularity of beer served

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Boosting Your Beverage Business

Whether it’s a modest combination deal or full promotional blowout, c-stores are finding the best methods to churn cold and frozen dispensed beverage sales. By David Bennett, Senior Editor A March 2016 survey by Mintel Group Ltd. showed that convenience store visitors want a wider variety of fresh food and beverages as part of their

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