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Beverages & Cold Vault

TECATE Announces ‘Fight Night Every Night’ Promotion

TECATE gives drinkers and boxing fans the opportunity to engage their passion. May 6 is the long-awaited evening when Canelo Alvarez and Julio Cesar Chavez, Jr. (the two most popular figures in Mexico) meet to decide who is truly the boldest fighter. For those LDA+ boxing fans watching, it’s a moment to experience the excitement

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Dos Equis Helps Customers Spice Up Cinco de Mayo Celebrations

Customers can enter to win great prizes including a trip to Mexico. Dos Equis is making a festive day even more exciting by giving LDA+ consumers everything they need to spice up their Cinco de Mayo celebrations. From the hottest Mexican cantina in the city to the neighborhood backyard patio, the comprehensive, 360-degree program features

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C-Store Sales Remain Soft

A new Wells Fargo report indicates that convenience store category gains in the last quarter were meager. Convenience store sales in the fourth quarter remained soft for many major categories, according to a new report from Wells Fargo Securities LLC. Bonnie Herzog, managing director of tobacco, beverage and convenience store research at Wells Fargo Securities,

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Orange Blossom Apple Cider

Strongbow Hard Apple Ciders has introduced Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors. Orange is a top three flavor driving growth in flavored spirits. Over […]

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What’s Ahead for the Beer Category?

Emerging craft beers are thriving and customers are trading up to premium brands. Wells Fargo Securities attended Beer Business Daily’s Annual Beer Industry Summit. Bonnie Herzog, senior analyst for Wells Fargo outlined the following takeaways from the Summit: (1) Ongoing consolidation of the industry and retailers with a power transfer to retailers; (2) Increased concern

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Lime-Flavored Vodka

Absolut has introduced Absolut Lime, the newest, most refreshingly versatile addition to round out the iconic Absolut citrus portfolio, joining Absolut Citron and Absolut Mandrin. Absolut Lime will step into the “limelight” at the 59th GRAMMY Awards on Feb. 12, 2017. The brand’s multifaceted sponsorship will include TV, digital, social and a signature GRAMMY Awards […]

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Sparkling Water

Sparkling Ice introduces Essence of – a sparkling water free of sweeteners, calories, artificial colors or preservatives. The new product line, developed in response to consumer demand for healthier carbonated beverage alternatives, offers four SKUs: a non-flavored sparkling water and three lightly-flavored versions featuring essence of lemon lime, essence of peach and essence of tangerine. […]

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