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Beverages & Cold Vault

Rutter’s Debuts Beer Caves at Three Stores

C-store customers can now shop for a range of beer options, seven days a week at select Rutter’s locations. Having recently gained the ability to sell beer, Rutter’s rolls out its new beer cave offering at three locations. The first three Rutter’s stores to feature beer are located in Mercersburg, Newberrytown, and Hamburg, Pa. Rutter’s

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Frostop Launches Black Cherry

The root beer and cream-flavored soft drink company now carries seven varieties in 24-ounce bottles to satisfy a wide-range of beverage consumers. Frostop, the award-winning beverage company quenching America’s thirst since 1926, is proud to expand its beverage portfolio with the launch of Black Cherry in the company’s nostalgic 24-ounce, plastic bottle. The flavor of

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Alternative Energy Drinks

Energy drink producers are banking on convenience store customers’ growing interest in better-for-you beverage products to energize sales. By David Bennett, Senior Editor Against a towering LED backdrop at The NACS Show this past October in Atlanta, singer CeeLo Green had showed up to greet onlookers at the +RED Elixir exhibit. In an opposite corner,

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7-Eleven Rolls Out Local Slurpee Flavors

Regional favorites available in select markets across the nation. 7-Eleven’s Slurpee is appealing to customers on a local level. Seven regional soda fan favorites are now being made into frozen Slurpee flavors. Customers in select markets across the U.S. can now slurp on familiar, popular soft drink flavors right from their hometown. The new regional

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Beer Changes With the Times

While demand for beer is on the rise, changing demographics and state laws are helping shape the adult beverage segment even more. By Howard Riell, Associate Editor In terms of volume sales, the largest beer category continues to be mid-priced standard lager, which accounted for a 43% share of total U.S. beer volume sales last

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Energy Shots Revitalized

Velocity Group has launched three new products to disrupt the stagnant energy shot category. These diverse alternatives not only provide more options in an industry dominated by a single brand, but also focus the messaging for each product by targeting specific markets and key demographics. Shotz Natural is a unique and innovative alternative to typical […]

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Frostop Launches Black Cherry

Frostop, the award-winning beverage company quenching America’s thirst since 1926, is expanding its beverage portfolio with the launch of Black Cherry in the company’s nostalgic 24-ounce, plastic bottle. The flavor of Frostop’s Black Cherry will make consumers feel like a kid in a candy store again. It features a subtly sweet black cherry flavor and […]

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