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40 Retailers 40 and Under 40

Foodservice, Technology, Operations & Marketing & More...

Beverages & Cold Vault

Refreshing Flavors

Simply Beverages is expanding its line of great tasting, all-natural juices and juice drinks with two delicious and refreshing new flavors. Simply Peach and Simply Lemonade with Strawberry will be available nationwide starting this month. Like all Simply beverages that fans love, Simply Peach and Simply Lemonade with Strawberry are all natural, non-GMO, and never […]

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Seasonal Brews

Samuel Adams was one of the first craft brewers to offer rotating beers that capture the essence of each season, and now, from January through April, the brewers are introducing drinkers to two new seasonal beers: Samuel Adams Hopscape and Fresh as Helles. It may be unconventional to have two seasonals at one time of […]

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Heineken Introduces “They Score. You Score” Program

Encourages soccer fans to choose Heineken for all soccer viewing occasions. Heineken strengthens its longstanding support of the beautiful game by maintaining its partnership with the UEFA Champions League (UCL) and Major League Soccer (MLS), to ensure soccer fans stay engaged and refreshed throughout the 2017 season. Beginning March 1, Heineken’s fully-integrated, 360° retail and

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7-Eleven Adds Alkaline88 Water

Alkaline Water Co. expects its c-store presents to grown substantially in 2017. Some 300 7-Eleven stores in Southern California have added Alkaline Water Co. Inc.’s innovative, state-of-the art, proprietary electrolysis beverage process packaged and sold under the trade name Alkaline88, in 700-milliliter sports-top bottles. “Just in time for the New Year, Southern California consumers can

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Premium Water

The Alkaline Water Co. Inc. is the developer of an innovative, state-of-the-art, proprietary electrolysis beverage process packaged and sold in 500-milliter, 700-milliter, one-liter, three-liter and one-gallon sizes under the trade name Alkaline88. Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the […]

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Protein On-The-Go

E-hydrate, the maker of natural Protein On-the-Go, has expanded its distribution in convenience and drug stores, securing deals with Kum & Go, TA TravelCenters and APlus at Sunoco. E-hydrate Protein On-the-Go is unlike any other product currently on the market. The patent-pending pouch becomes a bottle when you add water, allowing customers to enjoy a […]

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Organic Hydration

Core Nutrition is committed to delivering ultra-purified, clean and crisp tasting water with the “perfect pH” of 7.4 to satisfy the growing consumer demand for next- generation, healthy functional beverages. The health conscious hydration line has pioneered itself to the forefront of the industry by catering to a wide variety of lifestyle and dietary preferences […]

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