Savvy c-store operators are using loyalty programs to improve merchandise planning and forecasting to spur long-term growth. By Howard Riell, Associate Editor. Loyalty programs, when administered well, offer c-store retailers solid benefits—the ability to react to trends quickly, make more informed decisions, improve cost effectiveness and aid in merchandise planning and sales forecasting. “Loyalty programs…
Data Security Spurs Advancements In Loyalty
As loyalty programs evolve, ensuring customers that their private information is secure and being used appropriately is essential in gaining their trust. By Erin Rigik, Associate Editor. The secret to succeeding with a loyalty program in 2012 is to make sure you’re offering customers value on their terms, while also ensuring them that their information…
Shell, BI-LO Team To Help Customers Save
Charleston customers can now redeem My BI-LO BONUSCARD fuelperks! Rewards at local Shell stations. BI-LO and Shell have teamed up to give My BI-LO BONUSCARD Cardholders the opportunity to redeem their fuelperks! Rewards at participating Shell stations in Charleston, S.C. Savvy consumers who use their My BI-LO BONUSCARD at participating BI-LO stores will now be…
TA Launches “Name the Burger” Contest
TA and Petro Stopping Centers full-service restaurants, professional drivers are encouraged to submit burger names for the chance to earn 25,000 UltraONE loyalty points. TravelCenters of America LLC (TA) invites all professional drivers to enter its online “Name the Burger” contest for a chance to win big. Burger creations have been unveiled by the executive…
MACS To Offer Shopkick In Washington D.C. Stores
MACS becomes one of the first c-store chains in the U.S. to pioneer shopkick technology. As an ExxonMobil partner, Mid-Atlantic Convenience Stores (MACS) has announced its Washington, D.C. stores will now offer shopkick Inc.’s loyalty program. MACS is one of the first convenience store chains in the country to join the ranks of major retailers…
TA Announces New Ways To Save
UltraONE Member Pricing and Buy Big & Save introduced at Mid-America Trucking Show. TravelCenters of America LLC (TA) has announced two major savings programs for professional drivers available at TA and Petro Stopping Centers branded travel stores. Professional drivers who are members of the UltraONE Driver Rewards program will receive special Member Pricing discounts on…
Rutter’s Announces February Prize Winners
Rutter’s enhances prize list, adds more gas giveaways. Rutter’s Farm Stores has announced the latest winners in its Register, Scan and Win contest this week. This year’s prize list, viewable at www.ruttersrewards.com, is slightly different than last year’s, noted Rutter’s Chief Customer Officer Jeff Leedy. “We’re offering more gas prizes this year. That’s one of…
Pilot Flying J Introduces MyRewards
“As the driver-driven company, serving our customers is always our top priority, and we wanted to make it easy for them to simply ‘join, drive and save,’” says Pilot Flying J CEO. Pilot Flying J is launching its new MyRewards loyalty program this spring. The MyRewards program has a card for every customer: professional drivers,…
Mize Elevated to COO at Pinnacle
The Pinnacle Corp. announced the promotion of Drew Mize to chief operating officer. In his new role, Mize will be responsible for product management, marketing, client services, development, and information technology. Mize joined the organization in 2005 as Vice President of Retail Solutions, and most recently served as Vice President of Product Management and Marketing.…
BP Unveils New Customer Loyalty Technology
Oil company’s Pump Rewards platform allows customers to redeem cents-per-gallon rebates to save on gas purchases. BP Products North America Inc. announced today the launch of Pump Rewards, a new payment technology that lets loyal BP customers earn cents-per-gallon rebates and redeem them at BP gas stations to experience an instant rollback of gas prices.…