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Beverages & Cold Vault

Tecate Launches ‘Claim Your Corner’ Promotion

“Claim Your Corner” is a fully-integrated marketing program that works at multiple levels to drive consumer engagement and retail sales. Tecate is bringing back its popular boxing promotion, inviting fans to gather for every fight and decide who will run the ring, Tecate in hand. With the bell having rung, it’s time once again to

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Dos Equis Launches ‘Keep it Interesante’ Campaign

Brand helps fans crank up their interesting side in new creative campaign. In an exciting evolution of its “Most Interesting Man” campaign, Dos Equis is out to prove that “interesting” is not limited to just one man; everyone can be interesante. The Keep it Interesante campaign aims to drive home the creative edge the brand

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POWERADE Introduces New Brand Platform During March Madness

‘That’s Some Kind of Power’ campaign debuts during first four March Madness games. With Selection Sunday in the books, and the 68-team field determined, POWERADE – the Official Sports Drink of the NCAA – is back on the sidelines for another March Madness tournament, with an entirely new brand platform, centered around POWER. The new

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Food, Beverage Industries Fight Proposed Tariff

A 10% tariff on aluminum would cost beer and beverage producers $256.3 million. President Donald Trump announced plans on Thursday, March 1, to place a 10% tariff on aluminum imports. He plans to make a final decision on the tariff by April 11, according to a report by Reuters. Between January and October last year,

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Packaged Facts Outlines Key Beverage Trends

From hybrid beverages to health boosting formulations beverages are evolving to keep pace with changing customer demands. The beverage category is evolving rapidly thanks to ongoing innovation. In the new report “U.S. Beverage Market Outlook 2018,” market research firm Packaged Facts provides comprehensive trend analysis of seven leading categories in retail packaged beverages, including Bottled

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Heineken 18-Bottle CoolerPack Awarded Product of the Year

CoolerPack, the newest edition to the Heineken range of packaging configurations, brings convenience and occasion-based purchase choice to beer drinkers. The 2018 Consumer Survey of Product Innovation has voted the HEINEKEN 18-Bottle CoolerPack a “Product of the Year” in the beer category, in a competition that surveys 40,000 shoppers to determine the winners in each

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Murphy’s Stout Introduces Flyaway Sweepstakes Program

Retailers can benefit from the spike in Irish beer sales and consumers’ desire to experiment with new, authentic brands. Murphy’s Stout, pride of Irish beer aficionados around the globe, announces the details of its ‘Celebrate with the Perfect Pour’ St. Patrick’s Day retail and on-premise program. Program elements invite LDA+ consumers, looking to expand their

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