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Beverages & Cold Vault

Dos Equis Sponsors College Football Playoffs

Helps retailers finish the season strong. This September, Dos Equis is returning as the official beer sponsor of the College Football Playoff for the second year, and celebrating the fans who choose to put “Game Day Over Everything.” These passionate fans, attracted by impactful off- and on-premise POS, will be given a chance to win

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7-Eleven Celebrates BYOC Day

Extends annual c-store beverage festivities to two days instead of one. Bring Your Own Cup (BYOC) Day is back at participating 7-Eleven stores Aug. 18 and 19, from 11 a.m. – 7 p.m. each day, allowing Slurpee fans to fill a cup—or any container of their choice that can serve as a cup—with a Slurpee

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Tecate Launches “Claim Your Corner” Retail Promotion

Tecate’s primary target, Hispanic shoppers, make 6% more trips to the store versus the average beer shopper. Tecate has introduced “Claim Your Corner,” a retail promotion running July 1- Aug. 31, leading up to the championship boxing bout between the No. 1 fighter in the world, “Golden Boy” Canelo Alvarez, and his opponent, the quickly

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Packaged Beverage Sales Flow

As traditional carbonated soft drink sales continue to lag, the convenience store channel is proving a hot bed for new beverage options sought by younger consumers, including healthier craft sodas and cold brew coffee. By David Bennett, Senior Editor Industry experts say Millennials are leading the escape from mass produced, over-processed and over-packaged foods with

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Hand-Crafted Beverages

Sunny Sky Products LLC has introduced a new look and flavor lineup for its dispensed fountain drink line, Pure Craft Beverages. The new Pure line includes hand-crafted sodas, teas, lemonades and sparkling waters that will give consumers the ultimate beverage experience. With a wide range of flavors offered, Pure Craft Beverages boasts superior flavor and

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Improved Taste

Since its 2005 introduction, Coca-Cola Zero has refreshed hundreds of millions of fans across America with its real Coca-Cola taste and zero calories. Now, through in-house innovation and extensive market testing, Coca-Cola Zero is getting a new name, new look and even more delicious taste. The no-calorie fan favorite will deliver an even better-tasting recipe

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Chicago Soda Tax Starts Wednesday

Judge dismisses lawsuit, allowing tax to begin. Cook County, Ill.—which includes Chicago and surrounding areas—is set to implement a penny-per-ounce tax on sweetened beverages beginning Aug. 2. According to an article in the Chicago Tribune, on Friday, July 28, Cook County Circuit Judge Daniel Kubasiak dismissed a lawsuit that challenged the county tax as unconstitutional

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