Integrated marketing supports nationwide launch of 2012 Hess Toy Truck, making the toy available nationwide this holiday season. Hess Corp.’s Hess Toy Truck, a holiday tradition for 48 years on the East Coast, will be available for purchase online this year for the first time. Details of the 2012 Hess Toy Truck will be announced…
Stuffing Mixes
Uncle Ben’s has introduced two convenient and easy-to-prepare stuffing mixes—Traditional White Bread and Classic Cornbread. These stuffing mixes make it simple to take a dish from ordinary to signature in seconds. Uncle Ben’s Stuffing Mixes combine an ideal blend of seasonings, breadcrumbs, grains and veggies into the savory flavors and textures patrons love. With the…
Holiday Cheer Beer Promotion
Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical…
Ko! Ko! Ko! KoKo’s Candy Christmas
The holiday season has come early with a sleigh full of new KoKo’s candies. Let these festive treats deck your retail aisles during this year’s winter season. KoKo’s Confections introduces: The new and improved Gingerbread House Kit from KoKo’s featuring Mike and Ike. What better way to celebrate the season than to decorate a 14.7-ounce…
Dos Equis Rolls Out Limited Release Winter Variety Pack
Dos Equis, the fastest growing import brand, is introducing this holiday season a new limited edition Dos Equis Winter Variety Pack. The 24-bottle pack combines Dos Equis, the hottest-selling Mexican import brand with Noche Buena, the top selling winter seasonal in Mexico. Noche Buena is a super-premium, limited run craft beer that has been enjoyed…
Dos Equis Reveals 2010 Halloween Program
Playing off the hugely popular Most Interesting Man campaign and a successful 2009 fall program, Dos Equis is again revealing what it has up its sleeve this Halloween with the 2010 Most Interesting Tricks program. Dos Equis Most Interesting Tricks invites consumers (21+) to cultivate the art of illusion and challenge friends and fellow Halloween…