Partnering with Exclusive Connection$, CITGO looks to make the loyalty experience streamlined and easy. CITGO Petroleum Corp. knows that when it comes to its network of approximately 6,000 locally owned locations, a “one-size-fits-all” is not always the most effective approach for its brand programs. That is why the company developed its new CITGO Loyalty Bucks…
Shell $aver Cardholders Save On WINsdays
The Wednesday after NASCAR driver AJ Allmendinger wins, Shell $aver cardholders save 22 cents per gallon on fuel. Shell is offering consumers a chance to save money on their fuel purchases every time the No. 22 Shell-Pennzoil Dodge takes the checkered flag in a points race during the 2012 race season. Each win, Shell $aver…
TA Expands Loyalty Program Benefits
Professional drivers can now redeem UltraONE points for merchandise in new online merchandise catalog. TravelCenters of America LLC has unveiled a new online merchandise catalog for its UltraONE loyalty program members. Now, professional drivers have thousands of top quality, name brand rewards from which to choose – items that can be obtained using UltraONE Points…
Rutter’s Announces September Prize Winners
Register, Scan and Win Sweepstakes delivers prizes to lucky customers. Rutter’s delivered good news to many loyal customers this week, announcing the latest winners in the Register, Scan and Win sweepstakes. The grand prize, a 42-inch flat screen TV, was given to Kimberly Moser of Wrightsville, Pa., who couldn’t believe her luck. “I can’t…
Irving Oil Awards Free Gas for a Year
Lucy Mainor of North Kingstown, R.I., is the latest Irving Rewards customer to win gas savings. Lucy Mainor of North Kingstown, R.I., has won free gas for a year thanks to Irving Oil. Mainor is one of six New England residents who will receive $2,100 worth of Irving gas cards for participating in the Irving…
U-PAK-IT’s Business Model Proves Successful
U-PAK-IT Corp., the third largest Louisiana-based c-store chain, features a unique business model that helps mom-and-pop stores unite to compete in an industry that often eats single stores for breakfast. The first U-PAK-IT store was opened in Winnsboro, La., in 1986. The company quickly grew when a number of neighborhood stores, faced with rising prices…
Valero Launches Rewards Club
Valero Marketing and Supply Co. has partnered with Outsite Networks to launch the Valero Rewards Club loyalty program in its wholesale marketing channel of 4,000 sites. This is the first scalable, customizable loyalty program offered by a major oil company that is deployable across a diverse set of dealer and distributor stores and geographic regions.…
Rutter’s To Award Free Gas
Rutter’s Rewards is adding octane to Rutter’s Farm Stores’ annual summer gas giveaway. Eight lucky Rutter’s customers will win free gas for one year during the “Fuel Up Free!” contest, which runs Monday through Aug. 29. “We’ve had an overwhelmingly positive response to the introduction of our Rutter’s Rewards loyalty card, with more than 150,000…
Kroger and Shell Kickoff Grocer Rewards Program
The Kroger Co. and Shell have teamed up to launch a customer loyalty grocer rewards program in several U.S. cities. The rewards program provides shoppers the exclusive opportunity to earn savings on fuels when using their Kroger family of brands loyalty card at their local Kroger or Ralphs stores. Beginning on Feb. 15, Kroger and…
A Certified Success
View From the Top: Certified Oil’s Leadership Team If experience is an accurate indicator of a company’s success, Certified Oil has a bright future. Three members of the company’s senior leadership team have been with the company for more than 30 years, and several others have major oil, grocery and management consulting backgrounds. The leadership…