7-Eleven Expands Bakery Offering With Candy Bar-Topped Doughnut

New doughnut replicates TWIX’ caramel-chocolate flavor and features TWIX Caramel Cookie Bar pieces on top.

7-Eleven Inc. has partnered with Mars Chocolate North America to add some fun to the bakery case. The c-store behemoth is rolling out a fresh doughnut topped with pieces of TWIX Caramel Cookie Bars.

The Caramel Bar Made with TWIX Doughnut is a yeast-raised rectangle bar topped with caramel icing, drizzled with chocolate and sprinkled with chopped TWIX pieces.

Made by Mars Chocolate North America, a single pack of TWIX Caramel Cookie Bars comes with two crunchy cookie bars covered with smooth caramel and enrobed in creamy chocolate. Not only is the new doughnut topped with chopped pieces of TWIX, it was created to replicate the candy’s caramel-chocolate deliciousness.

“People want to have fun with their food, especially treats,” said Terrell Smith, 7-Eleven fresh bakery category manager. “Premium and specialty doughnuts are becoming an all-day impulse item that our customers are purchasing when they crave something sweet. With our ‘Caramel Bar Made with TWIX Donuts,’ they get two treats in one, a delicious doughnut topped with one of our best-selling candy bars.”

Specialty doughnuts continue to be a hot bakery trend, with fun or unexpected flavors and sweet, savory and surprising toppings and fillings. Previous exotic doughnuts offered at 7-Eleven stores have included a pink sprinkle version of the one featured prominently on The Simpsons television show and, for the 50th birthday of its iconic frozen drink, wild cherry and blue raspberry Slurpee doughnuts.

Like all fresh bakery items, the ‘Caramel Bar Made with TWIX Donut’ is made fresh and delivered daily to 7-Eleven stores. Suggested retail price for the limited-time premium donut is $1.69 at participating stores.

7-Eleven Inc., based in Irving, Texas, operates, franchises or licenses more than 62,000 stores in 17 countries, including 10,900 in North America.



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