Kretek Grows OTP Segment

Imports three authentic Swedish snus brands.

Kretek International Inc. has announced its entry into the North American snus market with three Swedish brands, each with its own unique taste profile and style. 

Each brand is extra-fine cut and shelf-stable in pouched and loose forms.  The three brands are THUNDER Xtreme, a premium brand in four flavors with extra strength for full satisfaction,   OFFROAD value-priced snus with a smooth Swedish taste in Original and Frosted Mint styles and ODEN’S EXTREME, a favorite among Swedish snus aficionados because of its straightforward tobacco style.  A total of 12 SKUs are available in the new line.  Each brand is packaged in standard round 20-pouch cans, five cans per sleeve.

“Our research shows us that snus will be an active part of the future of tobacco,” remarked Kretek CEO Mark Cassar.  “As the category gains traction, a tipping point is coming that will favor snus as a regular choice for many adult tobacco users.”   The snus segment of OTP is currently being driven by notable shifts in adult consumer tobacco choices and habits.  Restrictions on smoking, taxation and awareness of smoking risks are creating preferences for more discreet forms of enjoyment such as electronic cigarettes and snus. 

Kretek is introducing its three authentic brands via an introductory counter display to gain exposure in the tobacco section of c-stores and tobacco shops.  “The first things we looked for were quality products and a reputation for growth in Sweden,” Cassar commented.  The three brands are all experiencing strong growth in the Swedish market.  The brands offered by Kretek adhere to strict Swedish standards governing ingredients, preparation, pasteurization, and other quality measures. 

Thunder, Offroad, and Oden’s are available to distributors and retailers nationwide. 

Call (800) 358-8100 or e-mail at for more details.



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