SAS Vendor Exhibit and Trade Show Kicks Off This February

“Celebrate America….SAS Salutes the Stars and Stripes” is the theme for the 2013 S. Abraham & Sons (SAS) Vendor Exhibit and Trade Show.

DeVos Place Convention Center in Grand Rapids, Mich., the site of the 27th annual show, will feature 150 booths, representing 214 manufacturers. Approximately 1,500 stores will be represented by buyers at this year’s show, which opens Feb. 21 at 9a.m. for multi-store owners and at 2 p.m. for all customers.  The show continues on Friday, Feb. 22 from 9 a.m. to 3 p.m.

Thirteen suppliers will represent new lines for SAS.  Customers will place their orders on a USB flash drive which then allows them to take the flash drive home with their show orders.

Life, Liberty, and American Bandstand is the theme for Thursday evening’s trade show entertainment.  The evening will begin with an All-American Buffet and continues into the night with good music, great desserts and a fun night of surprises.  Detroit’s very own Simone Vitale Band will light up the dance floor.  Simone has played for celebrities like Tom Arnold and inauguration events for former Michigan Governor Jennifer Granholm and Presidents Bill Clinton, George W. Bush and Barack Obama.

Taking the “Celebrate America” theme to a new level, the SAS Merchandising area will feature an all-wooden barn to serve as the “general store,” complete with split-wooden fence.

From the all-new Joe Coffee program to the Fruit Ridge Farms fresh sandwiches, salads and meals, it will all be here, down on the farm.  Programs being featured at the show include Fast Fixin, Alligator Ice and Alligator Ice Cream, Beantown, F’Real, Hot Off the Grill and Blue Bunny Ice Cream, just to name a few.

A highlight to the 2013 SAS Vendor Exhibit and Trade Show is a car raffle giveaway.  Based on qualifying purchases one lucky customer will win a 2013 Chevy Cruise.  In addition to the car raffle, SAS will be awarding two trips to Kauai, Hawaii as part of their Awesome Achiever Marketing Incentive Program.  These trips will be awarded based on qualifying purchases at the trade show.

For further information please contact Kaye Powell, Director Trade Relations,




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