KickBack Points, Pester Marketing and Conoco Sending Loyalty Cardholder to Super Bowl XLVII

Chris Park, a KickBack customer from Denver, wins two tickets to the Super Bowl, roundtrip airfare for two, four nights hotel in New Orleans and much more as part of the loyalty company’s annual Super Bowl giveaway.

Membership has its privileges.

Chris Park, a loyal Conoco and KickBack Points customer from Denver, has won KickBack Points annual Super Bowl grand prize giveaway which includes two tickets to Super Bowl XLVII, roundtrip airfare for two to New Orleans, four nights hotel, two pre-game party passes, two game programs, a $50 merchandise coupon and an opportunity to meet current NFL players and cheerleaders.

“This is a dream come true. I’m still in shock. It is the opportunity of a lifetime,” said Park, who is a lifelong Denver Broncos fan. “I saw some signs for the contest, but I really didn’t think too much of it. I have never won anything in my life, so when I got the call I was overjoyed. I am extremely grateful to KickBack Points, Conoco and Alta convenience stores.”

Park has been a KickBack Points cardholder for nearly two years and a customer at Pester Marketing’s Alta Convenience Stores for close to five years.

“Once I started carrying the KickBack Points card, I started shopping Alta Convenience Stores a little more,” Park said. “I enjoy getting the rewards, but I really enjoy their employees as well. I look forward to my visits.”

For Pester Marketing, which operates 51 Alta Convenience Stores, many of which are partnered with Conoco’ and Phillips 66 fuel brands, the giveaway is another way to connect with its KickBack Points loyalty customers.

“The Kickback Points program has been a great boost for our business and having the grand prize winner come from one of our stores has been an extremely exciting experience,” said Dennis Dirkse, area sales manager for Pester Marketing Co. “Chris was really surprised and sincerely grateful to win the grand prize. As a company, it feels great to reward one of our loyal customers with such a fantastic opportunity.”

Using the tagline “It’s Not Just a Promotion, It’s a Way of Life,” Pester Marketing has seen a boost in sales from KickBack Points customers over the past 18 months.

“Where we may have gotten a customer one or two out every five trips to the convenience store, what we have found is that KickBack customers are extremely loyal and frequent our store four or five out five times just to earn the rewards,” Dirkse said. “Combined with Conoco, KickBack Point has helped solidify our overall retail offering.”

“This year’s grand prize is about as exciting as it gets,” said Patrick Lewis, CEO of KickBack Points. “Going to a Super Bowl is on a lot of people’s bucket list and I know that Chris will have an experience that he will remember for the rest of his life.”


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