Ethanol Industry Touts Lower Gas Prices with New “Open Road” Ads

Following on the success of its long-running “Right Here, Right Now” ads, the Renewable Fuels Association (RFA) is debuting a new ad which focuses on ethanol’s ability to lower gas prices at the pump and offer consumers relief in a difficult economy.
The “Open Road” campaign is the first of its kind, focusing on ethanol saving consumers money at the pump and improving overall engine performance.

In 2011, the ad points out, the use of ethanol helped reduce the average price of gas by $1.09, saving American families $1,200 over the year. Additionally, as a high octane additive, ethanol helps car engines run cleaner and reduces engine knock and pinging.

The increasing use of ethanol fuel has a positive impact on our nation’s economy, providing jobs; our environment, reducing greenhouse gas emissions; and our national security, reducing foreign oil dependence dramatically. It is important that consumers are aware of these benefits and that know that America’s energy future starts here at home.

Chippewa Valley Ethanol Company (CVEC) and the Minnesota Bio-fuels Association are featuring the ad at the Riverview Theater in Minneapolis, MN and the Woodbury 10 theater in Woodbury, MN, where the ad will reach anticipated annual impressions of 150,000 and 400,000 respectively.

“Ethanol is a major contributor to the economy in the state of Minnesota,” said Mike Jerke, General Manager of Chippewa Valley Ethanol Co. “These theater ads are a great way to show customers that this domestic fuel is a safe, clean-burning fuel that is reducing gas prices and saving American’s money.”

“We are excited to have the “Open Road” ad run in our local theaters to educate the public on fuel that is being produced in our state,” said Tim Rudnicki, Executive Director of the Minnesota Bio-fuels Association, Inc. “As the industry continues to grow, it is important that consumers are educated on ethanol’s benefits and know that America’s energy future starts here at home.”
Minnesota is the fourth leading ethanol producer state in the U.S., producing nearly 1.13 billion gallons of ethanol annually at 22 biorefineries. A large contributor to the state’s economy, the ethanol industry helps support over 70,000 jobs in Minnesota and has helped reduce wholesale gas prices in the Midwest by an average of $1.69 per gallon.

Sponsored by Golden Grain Energy, Homeland Energy Solutions, Absolute Energy, and Big River Resources, the ad will play in selected movie theaters in Mason City, Burlington, Waterloo, Cedar Falls, Coralville, Iowa City, Johnston, and Cedar Rapids, Iowa and Rochester, MN. Across 112 screens, 74,000 new movie-goers will be educated on America’s fuel weekly.

“Iowa produces nearly 30% of our nation’s supply of ethanol,” said Walt Wendland, President and CEO of Golden Grain Energy and Homeland Energy Solutions. “These ads are a great reminder to our consumers that this fuel grown in their backyard is providing relief at the pump and an alternative to foreign oil.”

Iowa is the number one ethanol producer in the U.S., with 41 ethanol biorefineries producing nearly 3.7 billion gallons of ethanol annually. For comparison, Iowa only uses 1.4 billion gallons of gasoline every year. Ethanol production is a powerful stimulant for Iowa’s economy, generating $2.4 billion in household income and supporting nearly 48,000 jobs throughout the Iowa economy.



  1. CharliePeters says:


    Bill Clinton, Al Gore & Senator Obama supported the California
    2006 Prop. 87, a GMO corn ethanol welfare program.

    Bill, Al, have changed opinion on the ethanol mandate, I wonder if California
    will make this the time for CHANGE?

    I support a waiver of the ethanol mandate, voluntary use of ethanol in my gas.

    Federal ethanol policy increases Government motors oil use and Big oil profit.


    It is reported that today California is using Brazil sugar cane
    ethanol at $0.16 per gal increase over using GMO corn fuel ethanol. In this
    game the cars and trucks get to pay and Big oil profits are the result that may
    be ready for change.


    We do NOT support AB 523 or SB 1396 unless the ethanol mandate is
    changed to voluntary ethanol in our gas.


    Folks that pay more at the pump for less from Cars, trucks, food,
    water & air need better, it is time.


    The car tax of AB 118 Nunez is just a simple Big oil welfare
    program, AAA questioned the policy and some folks still agree.


    AB 523 & SB 1326 are just a short put (waiver) from better


    GOOGLE:  Prop 87 (510)

  2. How did they get the figure of $1.09 per gallon saved when ethanol only makes up 10% of all gasoline sold? So does that mean we’d be paying $5.00/gal. right now if not for the 10% ethanol in the gas? I don’t think so.

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