Heineken Names New Vice President Of Marketing

The Heineken team congratulates one team members’ promotion to vice president of marketing this week.

Heineken USA, America’s leading upscale beer importer, announced the appointment of Collin Westcott-Pitt as Heineken’s vice president of marketing.

Westcott-Pitt takes his position immediately. In his new role, he plans on leading marketing for the flagship Heineken brand in the U.S., providing direction and leadership to support Heineken’s brand strategy and executing multicultural events and sponsorship programs.

“As we continue to invest in our core Heineken brand, I’m pleased to congratulate (Westcott-Pitt) on his new role,” said Lesya Lysyj, chief marketing officer for Heineken USA. “Over the past three years, (he) has demonstrated a stellar combination of experience in marketing the upscale Heineken portfolio, as well as a proven ability to implement and execute on highly successful campaigns.”

Westcott-Pitt said he looks forward to leading the team. He has served as vice president of marketing for Dos Equis, Amstel Light and New Castle Brown Ale. Under his leadership, the Dos Equis brand continued its double-digit growth through the award-winning “Most Interesting Man in the World” campaign.

Westcott-Pitt graduated from the University of East London in the U.K. and lives in New York City.


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