Big Bar For Big Cravings

The Kellogg Convenience Team is expanding the Rice Krispies Treats Big Bar product line, adding Buttery Toffee and Chocolatey Chip to the current Original and Double Chocolatey Chunk flavor offerings. The two new on-trend flavors complement the existing crispy marshmallow bars, which are made from oven-roasted rice cereal. Also new is the packaging, updated with bold graphics and a redesigned tray with multiple merchandising options to meet space requirements of individual stores–making it easy to sweeten your wholesome snack set. Each tray contains 12 bars, with six trays per case for a total of 72 bars.
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