Freezer Door Advertisements

STRATACACHE, a provider in digital media technologies, introduces its latest solution for digital advertising at the point-of-purchase: PrimaSee. PrimaSee displays high-definition, dynamic videos embedded within a glass fixture (freezer/cooler door, check-out counter, store window, etc.), while simultaneously fostering consumer interaction with a media experience (coupons, surveys, games, etc.). Visually engaging, these powerful, translucent advertisements allow customers to see-through enticing promotional ads to the corresponding product in the backdrop—directly enhancing brand awareness at the point-of-decision. Powering the PrimaSee digital media experience is STRATACACHE’s ActiVia for Media—intelligent digital signage software that centrally delivers real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.
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