Sunflower Debuts Enhanced Website

New online interactive tools and resources are expected to draw shoppers.

Sunflower Farmers Market has launched a newly enhanced consumer Website in partnership with the Grocery Shopping Network (GSN).

Based in Phoenix, Ariz.- Sunflower operates 33 retail locations in six states, including Colorado, Arizona, New Mexico, Nevada, Utah, Texas, and soon to be 34 retail locations in seven states as they are opening their first store in California in May.

Strengthening its online strategy, Sunflower’s newly enhanced Website provides interactive tools for shoppers that include a digital circular that allows shoppers to search by department or brand; a recipe center that includes wine parings; access to in-store specials and sales items; as well as the ability to create a master shopping list and a record of previous shopping lists.

“Sunflower Farmers Market has recognized that there is a huge middle market for healthier foods,” said Scott Lutz, president and CEO of GSN. “Although this segment has entrenched competition, Sunflower has been able to establish itself and maintain its growth while offering a variety of products at 20-30% below their competitors’ prices.  We look forward to assisting Sunflower as they continue to grow by providing digital shopping tools and online resources that assist their shoppers.”

Sunflower Farmers Market offers a variety of natural and organic foods through its store departments, including a Fruits and Vegetables Department that is home to a variety of seasonal, specialty, and local produce; a Meat and Fish Department that features prepared foods, Sunflower’s own freshly made sausages, Harris Ranch all natural beef, and a large variety of seafood; a Bulk Foods Department that features a variety of 450 items; a Natural Living Department that features a variety of natural living products including vitamins, supplements, and a variety of beauty products; a Deli Department that features prepared foods, sliced meats, Sushi, freshly-baked breads, and 250 varieties of cheese; as well as Beer and Wine Departments in select locations.

“We are excited to enhance our “Serious Food at Silly Prices” concept online with new digital tools that will assist our customers,” said Steve Black, vice president of marketing and I.T. for Sunflower Farmers Market.  “We have experienced tremendous growth over the past eight years as we have strived to serve the needs of budget conscious shoppers that are searching for affordable high quality natural and organic products.  Today’s tech savvy consumer wants and needs a Website that will make their weekly shopping experience more efficient.  With all the features we’ll now have thru our partnership with GSN – we believe our customers will be very happy with their new on-line experience.”


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