Escape to the tropics with the island flair of new Twix Coconut Cookie Bars. Just in time for Easter and summer, this new limited-edition item combines the sweet, exotic taste of coconut blended into Twix Brand caramel, atop a crisp cookie bar, coated with milk chocolate. The product features bright, beach-themed packaging and eye-catching displays featuring island imagery. Twix Coconut Cookie Bars are expected to be a sales oasis for retailers since coconut/chocolate items score well with consumers. Figures show that sales of coconut/chocolate items are up 29% year-to-date and growing at 4.7 times the category, according to IRI Infosource for the 52 weeks ended May, 23, 2010. Plus, research suggests that Twix Coconut will drive new users to the Twix Brand. The suggested retail price is 89 cents for a 1.79-ounce single pack (comprised of two Twix Bars.)
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