Jewel-Osco Partners With AHA for Heart Month

Store activities in February support ‘Go Red For Women’ campaign.

JEWEL-OSCO, a Midwest food and drug retailer, is partnering with the American Heart Association (AHA) to raise awareness and funds for the AHA’s “Go Red For Women” campaign against heart disease, the leading cause of death for American women.

In February, which is also American Heart Month, JEWEL-OSCO is taking part in several initiatives to support “Go Red For Women.”  Donations for the campaign have been collected at store registers.  In addition, JEWEL-OSCO will contribute a portion of the proceeds from sales of environmentally-friendly bags to “Go Red For Women.”  Customers can visit special in-store displays to find other items also being offered in honor of the campaign.  These products will be available while supplies last.  Meanwhile, JEWEL-OSCO will have tie-ins with several vendors to support “Go Red for Women.”

During this time dedicated to heart health, JEWEL-OSCO also urges consumers to take advantage of nutrition iQ, the company’s in-store food labeling program that uses color-coded signs and shelf tags to help customers make better-informed food choices.  Consumers can visit to learn more about the program and how they can use it as a guide to find heart-smart selections, including foods that are higher in fiber, lower in sodium and have other attributes that are good for overall health.

“We remain dedicated to educating the public about the threat of heart disease to women,” said Nancy Chagares, JEWEL-OSCO senior vice president of marketing and merchandising.  “American Heart Month gives us an excellent opportunity to reach out to our customers and the community, and educate them about the steps we can all take to protect ourselves and our loved ones.”

JEWEL-OSCO’s activities are being done in conjunction with its parent company, SUPERVALU, which is in its third year as a national supporter of the “Go Red For Women” campaign.  This February, SUPERVALU and JEWEL-OSCO are partnering to promote heart health and the many ways they can help customers make healthier choices for themselves and their families.  For example, SUPERVALU and JEWEL-OSCO are offering an in-store program called Value Your Heart, which includes special booklets that provide customers meaningful savings, heart-smart recipes and valuable information that can help consumers achieve and maintain a heart-smart lifestyle.  The booklets, which also highlight special pharmacy services, will be available in JEWEL-OSCO stores while supplies last.

“We are proud to once again help educate the communities we serve about heart-smart shopping and menu choices,” said JEWEL-OSCO Dietitian Kim Kirchherr, MS, RD, LDN, CDE.  “We know health is important to our customers, so we are happy to share tips and delicious recipes that can add up to big health savings for the whole family.”

JEWEL-OSCO, a SUPERVALU company, operates more than 180 stores in Illinois, Iowa and Indiana.


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