Fresh & Easy Debuts Kids Product Line

Fresh & Easy is celebrating the opening of three new Fresh & Easy stores in San Diego County and the launch of fresh&easy Goodness, a range of nutritious products designed specifically for kids.

Fresh & Easy CEO Tim Mason was joined by Region IX Director of the U.S. Department of Health and Human Services Herb K. Schultz, San Diego Mayor Jerry Sanders, and San Diego County Childhood Obesity Initiative Director Cheryl Moder to celebrate the opening.

“We applaud Fresh & Easy’s efforts to promote more food options so that all different types of neighborhoods have access to affordable, healthy food,” said Schultz. “Last week our partnership with the League of California Cities and the First Lady’s Let’s Move! Campaign resulted in California’s cities unanimously approving a resolution in support of ending childhood obesity within a generation. Making sure that neighborhoods have access to better food options are pivotal to this effort.”

New fresh&easy Goodness products, which hit stores this month, are fun, delicious and convenient items designed to appeal to kids and which parents can feel good about feeding their children. Like all fresh&easy products, there are no artificial colors, flavors or preservatives, no added trans fats and no high-fructose corn syrup. Fresh & Easy also worked to limit the amount of sugar, sodium, and fat in fresh&easy Goodness products and has made sure the products contain no artificial sweeteners and no added caffeine.

“We fundamentally believe every family deserves access to fresh, wholesome food at affordable prices,” said Mason. “Everything we do derives from listening to our customers and one thing we’ve heard consistently from parents is that they are looking for ways to feed their children high-quality, nutritious foods without stretching their budgets. fresh&easy Goodness for kids offers an affordable and convenient solution for busy parents that won’t break the bank.”

fresh&easy Goodness products are made using wholesome, natural foods such as whole grains, fruits and vegetables, and other foods that are good sources of vitamins and minerals. Items in the range include classic kid favorites like breakfast cereals and macaroni & cheese, and easy-to-make microwavable meals and on-the-go snacks that are individually packaged and great for lunch boxes.

Fresh & Easy, which operates 168 stores in California, Arizona and Nevada has opened nine stores in California this month, including opening this store in San Diego and two additional stores in Oceanside today. The company has created 180 jobs this month.

“We are happy to see Fresh & Easy continue to expand and hire in San Diego, bringing more nutritious and affordable food options to our neighborhoods,” Mayor Sanders said.


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