Love’s Travel Stops & Country Stores are asking customers to purchase a $1, $5 or $25 Miracle Balloon icon to raise funds for Children’s Miracle Network, a children’s charity that raises funds for more than 170 pediatric hospitals.
The fundraiser runs from Aug. 27-Sept. 30, and customers are encouraged to participate in a variety of local events hosted by Love’s employees such as auctions, raffles, hot dog or bake sales or car washes-all to raise funds for the organization. In addition, canisters to collect spare change will also be located in many of the convenience stores.
“Love’s national presence allows us to donate directly to Children’s Miracle Network hospitals in nearly 90 markets, which makes our annual campaign a great fit,” said Jenny Love Meyer, director of communications for Love’s, which operates more than 260 locations in 39 states. “We know our customers appreciate that the money they donate goes directly to their local Children’s Miracle Network hospital,” Meyer said. “In a struggling economy, it’s inspiring to see the continued spirit of giving from our customers as well as the time and effort our store teams contribute.”
The funds raised from Love’s four-week campaign ending Sept. 30 are expected to help fund medical care, research and education that saves and improves the lives of 17 million children treated at Children’s Miracle Network hospitals each year, and the funds stay in the community where they were raised.
Love’s has been a partner of Children’s Miracle Network since 1998, raising funds for children’s hospitals through various fundraising campaigns. Love’s and its customers have raised more than $3.5 million to help sick and injured children in the communities where it operates.