Rite Aid Debuts New Rewards Program

Drugstore chain Rite Aid seeks to drive customer loyalty with its new wellness+ customer rewards program that provides members with free health and wellness benefits, as well as shopping discounts and special prices.

The program will be supported by a national television, radio, circular and digital advertising campaign.

The free Rite Aid wellness+ rewards card offers immediate everyday benefits including 24/7 toll-free access to a pharmacist and 10% off Rite Aid brand products. Member-only discounts are listed each week in Rite Aid’s weekly newspaper circulars, and there are special member-only temporary price reductions and offers on register receipts, via e-mail and online.

Members accrue points with eligible pharmacy and store purchases to get free health screenings and additional merchandise discounts including 20% off non-prescription regularly-priced items every day. Members’ wellness+ points are tracked automatically, and a tiered benefits structure combines health and wellness rewards with savings rewards.

Customers can sign up for the free Rite Aid wellness+ rewards card, at any of Rite Aid’s nearly 4,800 stores and get a card to use immediately. They also can sign up online and print a temporary card for immediate use. A coupon for $5 off the member’s next $25 purchase is available when members set up their wellness+ account online.

“Our customers told us they wanted a program that offered more than just discounts.The wellness+ program marries our customers’ fiscal and physical well-being, and we reward them with both member-only shopping discounts and health and wellness benefits that increase the more they shop and the more prescriptions they fill at Rite Aid,” said John Learish, Rite Aid senior vice president of marketing. “We’ve tested this program in four markets over the last six months, and results exceeded our expectations. This is the drugstore industry’s only customer rewards program focused around pharmacy and wellness.”

Members earn one point for every dollar spent on non-prescription store purchases and 25 points for every eligible prescription they fill at Rite Aid.

At 125, 250 and 375 points, members receive a one-time-use shopping pass via e-mail or mail good for 10% off any non-prescription regularly priced purchases.

When customers earn 500 points, they’ll receive 10% off all non-prescription regularly priced items every day at Rite Aid and a certificate for free health screenings.

When members earn 1,000 points, they’ll receive 20% off all non-prescription regularly-priced Rite Aid purchases every day.




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