C-store Teams With Online Poker Tournament


Poker fans don’t have to wait for The World Series of Poker in November to get their fill of the game.


Thanks to the launch of an integrated social media application sponsorship program between ampm and Texas Hold’em Poker-a Zynga game that is the most played poker game on MySpace and Facebook-poker fanatics can get busy competing for prizes online today.


The campaign, which was planned and executed by appssavvy, a direct sales team for the social media space, and Mindshare, a global media and marketing services, features a complete ampm-branded experience, including poker table, chips and floor, and a display campaign to win $500 gift cards for gas.


“Brands need to build, not be dealt, a winning hand in social media, and ampm has done just that in a big way here,” said Chris Cunningham, founder and CEO of appssavvy. “They’ve pulled up a seat at the table, are engaging and taking part in the conversation and fun. Texas Hold’em Poker players have a great playing partner in ampm and that will clearly be evident during the tournaments the next few months.”


The effort, which spans five Texas Hold’em Poker tournaments beginning this week and ending in late September, is running across both MySpace and the iPhone. Poker players entering the ampm sponsored Texas Hold’em tournaments also have the opportunity to enter a weekly contest to win a Nintendo DS.


“This campaign is a Royal Flush for ampm,” said Andrew Baird, BP’s vice president of marketing for convenience retail, U.S. and Latin America. “Through our partners, appssavvy and Mindshare, we believe we’ve made an incredibly strong bet that will prove to be a flat-out winner in reaching our target audiences, both online and via mobile, through the top social game Texas Hold’em Poker.”





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