Cumberland Farms Expands Coinstar Partnership

Coinstar E-Payment Services, a subsidiary of Coinstar Inc., said today it is launching a line of digital entertainment products in U.S. retail locations.


Coinstar has partnered with leading online game companies including Aeria Games, Rixty Inc., Spare Change and Wild Tangent, to offer more than 15 products that provide consumers flexible online spending options. The new prepaid offerings are expected to be available at more than 500 Cumberland Farms retail locations this summer, and Coinstar plans to roll out the program to additional retailers later this year.


“Coinstar is a leading prepaid provider, and we are always striving to offer our retail customers the latest and most market-relevant products available,” said Mike Skinner, president of e-payment services and coin at Coinstar. “With our digital entertainment products and services, retailers have the opportunity to reach the younger demographic that hold the majority buying power in this high-growth online gaming market.”


The digital entertainment product suite will include prepaid cards for Facebook and MySpace applications, online gaming, popular massively multiplayer online game (MMOG) titles, virtual world items and universal online spending. The cards will be available as part of the Coinstar Pay As You Go product suite. Additionally, consumers will be able to obtain the Rixty product through the Coin to Card free coin counting program at select Coinstar kiosks beginning in the third quarter.


Coinstar’s complete Pay As You Go solution features national and regional prepaid wireless programs, long distance cards, gift cards, digital entertainment and one of the industry’s largest portfolios of financial services including reloadable and one-time use Visa and MasterCard branded debit cards.


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