Heineken, City of White Plains Team for Safer New Year’s Eve

For the fifth consecutive year, Heineken USA has teamed with the City of White Plains and the White Plains Business Improvement District to provide people celebrating New Year’s Eve in downtown White Plains a safe ride home.

Building on the success of the 2007 program, which brought an estimated 2,000 revelers safely home, the “New Year, Safe Call” program will once again be made available to revelers 21 and older.

“As a company that has called White Plains home for the past 12 years, Heineken USA is proud to continue to provide this service to our neighbors this holiday season,” said Don Blaustein, president and CEO at Heineken USA. “We take great pride in our commitment as a company to be an active and responsible member of the communities where our employees live and work and to encourage the responsible consumption of our products. As part of these ongoing efforts, the ‘New Year. Safe Call’ program helps ensure White Plains residents enjoy themselves, while also making the right decisions enjoy our products responsibly and take steps to travel home safely.”

The service is part of Heineken USA’s SAFE CALL program. It’s available on the corner of Post Road and Mamaroneck Avenue between 11 p.m. Dec. 31 and 3 a.m. on Jan. 1.

All residents celebrating New Year’s Eve downtown can catch a cab from the designated cabstand. They’ll receive a free ride to any residential destination in Westchester County. Charges will apply for rides terminating outside the county, with fares beginning at the county line.

“Every year, thousands of people enjoy the White Plains New Year’s Eve Spectacular in our revitalized downtown, and it’s very important that they get home safely,” said Joseph Delfino, mayor of White Plains. “This initiative is important because it gives New Year’s Eve revelers no excuse to endanger lives by driving under the influence of alcohol. Hats-off to Heineken USA for putting the time and effort into making this program available year-after-year.”

Over the past few years, Heineken USA has partnered with a number of communities and law enforcement agencies around the country to offer a safe alternative and remind consumers of the importance of responsible consumption throughout the year and during key holiday celebrations.


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