energy-bars

Forecasting Snack Bar Sales

The food bar category experienced double-digit sales growth in 2010, but 2011 could prove to be a challenging year. By Erin Rigik, Associate Editor. The snack bars/granola bars category experienced sharp sales gains in 2010 as on-the-go consumers were looking for quick meal solutions that wouldn’t break the bank. Total snack bar sales jumped 11.26%

Raising the Bar on Snack Sales

Energy bars are most often associated with top athletes and endurance sports. But as consumers have found themselves pressed for time—and energy—the category has morphed into an array of tasty, low-cost products that provide a quick meal solution across multiple dayparts. More importantly, the category has evolved to include a multitude of variations from healthy

Raising the Bar on Energy Sales

The first sports and energy bars in the U.S. were marketed primarily to serious athletes, through alternative channels such as health food stores. These bars did not have wide appeal or distribution as recently as 1990, but over the past two decades these products have since gained mass appeal and distribution after greatly improving flavor

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