RaceTrac

RaceTrac Hosts New Feedback System

RaceTrac learns what its customers want through its new feedback program with Mindshare Technologies. RaceTrac Petroleum Inc. teamed with Mindshare Technologies, a feedback management provider, to roll out a new guest survey program for its stores. The feedback system allows RaceTrac to continuously gather feedback and respond to the customer’s needs in real-time to make

cumberlandfarmslogo

Cumberland Farms Stores Testing Smartphone Payment App

Several Cumberland Farms stores in Massachusetts are offering customers the option to pay at the pump by using a smartphone app. Cumberland Farms has partnered with PayPal for the pilot program, the first of its kind, The Taunton (Mass.) Gazette reported. The SmartPay app lets customers start the pump from a mobile phone and process

MAC's copy

Mac’s Rolls Out iSIGN Antennas

Mac’s uses  iSIGN technology to gauge message effectiveness and drive ROI. Mac’s Convenience Stores Inc. has expanded its partnership with iSIGN Media Solutions Inc., a provider of interactive mobile advertising solutions, to install iSIGN antennas is approximately 900 additional locations. iSIGN IMS systems are already in place at approximately 500 Mac’s outlets, and mobile interactions

Creating Supply Chain Efficiencies

Getting products to stores more efficiently is now a major focus for all major retailers and distributors. Better distribution means lower costs and higher margins—both items high on c-store owners’ agendas these days—when customers are clutching their wallets more tightly than they have in years. “There are two ways to make money: increase prices or

7ads6x98ycss.php