Through the Cardlytics platform, retailers nationwide are able to present consumers with relevant messages and offers based on consumers’ actual buying behavior. Cardlytics, a pioneer of Transaction-Driven Marketing, released aggregated advertiser performance results at the NRF Big Show. The 2011 results spanned across multiple retail categories. The results demonstrate Cardlytics’ ability to drive large increases
More 7-Eleven stores’ information available through Nielsen means more detail and wider geographic representation of the convenience store industry. 7-Eleven and Nielsen, a provider of information and analytics around what consumers watch and buy, are broadening their relationship from sample to full-census cooperation. The expansion will increase 7-Eleven’s store count in Nielsen’s convenience store service
“We believe that Wal-Mart’s participation in the information sharing model reinforces the importance of business information and analytics in today’s retail climate,” says Nielsen CEO. Nielsen, a global provider of information and analytics around what consumers watch and buy, has signed a cooperation agreement with Wal-Mart to receive and analyze sales information from Wal-Mart’s U.S.
A sluggish economy means customers continue to pinch pennies by turning to private label options and shopping less frequently. A new report by Acosta Sales & Marketing, a sales, marketing and merchandising company, found grocery shoppers are spending less, making fewer store trips, searching out deals and discounts, and buying more private label products, Advertising
As U.S. consumers prepare to hit the road for Labor Day weekend, The Nielsen Co. finds that nearly half (45%) of U.S. households are diligently seeking lower gas prices. The economy has consumers looking for cost savings across the board, even as they revert to some pre-recession habits. “Although gas prices are not as high
Gas Station TV (GSTV) has released its proprietary Nielsen results from its study with PepsiCo’s AMP Energy and AMP Energy Juice drinks conducted by The Nielsen Co. The results show AMP Energy purchase intent nearly tripled after the eight-week campaign on GSTV, showing the effectiveness of GSTV as a core platform for consumer packaged products,
Gas Station TV, a national away-from-home television network delivering a one-to-one consumer viewing experience, reached 26 million monthly Nielsen-verified fueling impressions this month, at a time when traditional home broadcast television is hitting historic record low viewership. For more than two years, Gas Station TV has been delivering Nielsen Pocketpieces to the advertising community. Next
Convenience stores across the country are facing burgeoning competition on beer and wine sales from drug store giant Walgreens, which is branching back into the adult beverages category. Walgreens is adding beer sales due to “a direct response to consumer demand,” said Robert Elfinger, spokesperson for the Deerfield, Ill. drug store chain. It plans to