newcastlesummer2013

Newcastle Brown Ale Takes a “No Bollocks” Approach to Summer Sales

Newcastle Brown Ale, the leading imported ale in the U.S., is kicking off summer sales with the extension of its popular “No Bollocks” retail program. Beginning in May, Newcastle will bring a fresh and exciting twist to retail outlets throughout the country designed to encourage adult consumers, 21 and older, to bring a refreshing dose

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Dos Equis Celebrates Cinco De Mayo with Retail Promotions

This spring, Dos Equis is extending the season of Cinco de Mayo with a five-week program that includes exclusive content and inspiration taken from chapters of the Most Interesting Man in the World’s unpublished memoirs. This collection of rituals, feasts and adventures will encourage adult shoppers and on-premise patrons, age 21 and older, to create

summerale

Summer Ale

Newcastle Brown Ale has released its limited edition Summer Ale. The beer is a light, golden ale with a citrus scent. It is brewed with Optic malts and Styrian Golding and Challenger hops, and is 4.4% alcohol with 26 international bittering units. Summer Ale will be available from May through July 2012 in 6-packs and

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Newcastle Launches No Bollocks Campaign

 “Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion   Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the

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Personalized Beer

With Autumn’s cooler weather, adult consumers’ tastes shift to richer, more full-flavored beers. This fall, Newcastle Brown Ale offers discerning beer drinkers everywhere the taste they are looking for through Newcastle’s ‘Your Beer. Your Gear’ fall retail program. ‘Your Beer. Your Gear.’ encourages adult shoppers to enjoy the lightly hopped, less bitter taste of Newcastle

Important changes

  Newcastle Brown Ale, one of America’s fastest growing imported beers, has a redesigned label and packaging materials. The eye-catching design makes the product easier to recognize on the shelf while telling some of the great stories that surround the beer. By making the iconic blue star bigger, the brand name easier to readand de-emphasizing

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