Energy Shots edit

Bursting With Energy

The energy shots and drinks market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this growth. By Howard Riell, Associate Editor Americans need all the energy they can get their hands on, which goes a long way to explaining the enduring success

ENERGYDRINKS

Customers Energized About Energy Drinks

The energy drink market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this positive growth path, according to Chicago-based research firm Mintel International. Energy drink sales were up about 16% in 2011 in convenience stores, as well as up about 16% across

energydrinks

Boosting Energy Sales

Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of

energy drinks

Energizing Cooler Sales

Maybe it’s the unusually trying times we live in that have Americans reaching so often for beverages that bolster their energy levels. Regardless, it’s convenience store owners that are reaping the rewards. Sales of energy drinks in c-stores topped $5.6 billion, up 14.29%, for the 52 weeks ended Dec. 26, 2010, according to SymphonyIRI Group

energy shots

Energy Shot Sales Surge

Although some c-store operators admit to being worried about regulators turning their focus to energy shots, many have voiced the opinion that the category has at least another year of strong growth ahead of it. According to numbers from SymphonyIRI Group for the 52 weeks ended Dec. 26, 2010, energy shots saw a whopping 35.58%

Maintaining Strong Energy Sales

It had to happen sometime. Energy drinks, arguably the most popular convenience store product in the early-to-middle years of the decade, have begun to slow their sharp rise. Call it a correction, perhaps. A report released last month on the category by research firm Mintel showed that while growth in the category from 2005-2010 was

Energizing Beverage Sales

Thirteen years after the energy drink market emerged in the U.S. with the introduction of Red Bull, the category remains popular with consumers, who are willing to pay higher prices in a difficult economy for an extra jolt.  But while Mintel reported in July 2009 that the energy drink market had climbed to an estimated

Burst of Energy

Did You Know? By the year 2001, the U.S. energy drink market had grown to nearly $8 million per year in retail sales. Over the next 5 years, it grew an average of more than 50% per year, totaling over $3 billion in 2005. Diet energy drinks are growing at nearly twice that rate within

Isotonics and Energy Drinks

TOP PERFORMERS Red Bull Monster (Hansen Beverage Co.) Gatorade (PepsiCo) HONORABLE MENTIONS Powerade (Coca-Cola Co.) Full Throttle (Coca-Cola Co.) Gulf Oil General Manager Terri Murray sums this category up about as sweetly as you can. “When energy drinks first came out, I don’t think any of us were sure what was going to happen,” Murray

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