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Is Consumer Trust Eroding?

New LoyaltyOne study looks at customer attitudes toward divulging personal information. LoyaltyOne has released new loyalty findings that show when it comes to privacy, U.S. consumers are still protecting some of their personal information as much as they do their social security number. Of the 1,000 U.S. consumers that responded to a recent online survey,

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Data Security Spurs Advancements In Loyalty

As loyalty programs evolve, ensuring customers that their private information is secure and being used appropriately is essential in gaining their trust. By Erin Rigik, Associate Editor. The secret to succeeding with a loyalty program in 2012 is to make sure you’re offering customers value on their terms, while also ensuring them that their information

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Word-of-Mouth Opinion Sharing Down 20%

The tough economy over the last two years may be responsible for a decline in word-of-mouth sharing about brand experiences. Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth (WOM) about companies and their offerings, COLLOQUY research shows. Of 3,295 U.S. consumers surveyed

Colloquy Examines 20 Years of Loyalty Marketing

In its most recent issue, Colloquy magazine, published by LoyaltyOne, is celebrating its 20th anniversary with a look back at some of the most significant loyalty innovations of the past two decades.  A few of the highlights from a 1990 to 2010 timeline of milestones in the evolution of loyalty marketing include: 1990: The proliferation

Low Prices Replace Customer Service As Loyalty Driver

In a vast departure from COLLOQUY’s 2008 report on consumer loyalty to U.S retailers, Walmart dominated the 2010 COLLOQUY Retail Loyalty Index, in results that reflect a reality of the Great Recession – low prices drove consumer loyalty. COLLOQUY, the publishing, education and research division of LoyaltyOne, previously published the COLLOQUY Retail Loyalty Index in

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