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The Customer Service Saboteur

Washington State University student analyzes ways customers get on each other’s nerves. By Eric Sorensen, Contributing Editor There are Some jerks, and then there are jerks. Joel Anaya has given them a fair amount of study, focusing on that very special jerk who can take a routine service experience—dining out, paying at a cash register, air

The Rise of the Aztec Empire

San Diego State University At a Glance San Diego State University (SDSU), founded in 1897, is the fifth-largest university in California with a student body of approximately 38,000 full- and part-time students. Its retail arm, Aztec Shops Ltd., was founded in 1932 as a not-for-profit corporation that functions primarily as an auxiliary of the university.

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