ALDATA

Aldata Appoints Simrell President and CEO

Bertrand Sciard, president and CEO of Aldata since August 2007, will continue to act as a member of the Board of Directors. Aldata, a global supplier of retail and distribution optimization software, has appointed Roy Simrell as the company’s president and CEO. Simrell has 25 years of broad experience in retail technology, software development and

Shoppers Struggle to Buy Healthy

A new consumer attitude research study conducted by Catalina Marketing, which provides shopper-driven marketing solutions, shows despite the industry’s healthy-eating consumer initiatives, shoppers have not changed their old buying habits, behavior and perceptions. “We will use this study to make it easier for both manufacturers and retailers to help shoppers make healthy, nutritious choices in

Outsite Partners with Catalina

Norfolk, Va.-based Outsite Networks, a loyalty solutions provider for the c-store industry, and Catalina Marketing, a provider of precision marketing and shopper-focused media, have partnered to develop a c-store network that brings manufacturer-sponsored coupons to c-store consumers. The partnership leverages Catalina Marketing’s understanding of how purchase behavior can be used to design and execute successful

Set Your Sights on Loyalty

Catalina Marketing and Outsite Networks have partnered to bring brand-sponsored loyalty offerings to convenience stores. Catalina Marketing, the innovator and leader in consumer-focused marketing, delivers compelling and relevant in-store promotions. The marketing company partners with grocery, drug, mass and convenience retailers to provide the best money-saving incentives for your customers. Catalina offers 25 years of

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