Family Express Adds Mobile App

Customers can download the Family Express mobile applications for Android, Blackberry or iPhone and link their F.E. Perks account to their device. This option allows Family Express customers an easy, quick alternative to grabbing their wallet or digging through their purse. “Offering our customers a digital alternative to a traditional plastic card makes their transaction

Outsite Partners with Catalina

Norfolk, Va.-based Outsite Networks, a loyalty solutions provider for the c-store industry, and Catalina Marketing, a provider of precision marketing and shopper-focused media, have partnered to develop a c-store network that brings manufacturer-sponsored coupons to c-store consumers. The partnership leverages Catalina Marketing’s understanding of how purchase behavior can be used to design and execute successful

Quick Chek’s Summer Event Soars

Quick Chek’s 320-member team of volunteer employees helped welcome more than 112,000 to Readington, N.J.’s Solberg Airport for the 28th Annual Quick Chek New Jersey Festival of Ballooning. The highly-anticipated annual three-day festival held July 23-25, has consistently grown to be the largest summertime hot air balloon and music festival in North America.  Quick Chek

Hess Estimates Second Quarter Results

Hess Corp. has reported its estimated results for the second quarter of 2010, including a net income of $375 million compared with net income of $100 million for the second quarter of 2009. Exploration and production earnings totaled $488 million in the second quarter of 2010 compared with $215 million in the second quarter of 2009.

7-Eleven, WWE Team for SummerSlam

After success with its World Wrestling Entertainment Inc. (WWE) promotion last year, 7-Eleven Inc. is climbing back in the ring this summer as a sponsor of SummerSlam), WWE’s biggest pay-per-view event of the summer. The convenience retailer has beefed up this year’s promotion, running now through Aug. 31, with double the variety of cups and

TPE 2011 Expecting Strong Attendance

Building on the success of the Tobacco Plus Expo (TPE) 2010, the Tobacco Plus Expo slated for March 2-3 at the Las Vegas Convention Center is attracting a record level of early interest from both exhibitors and attendees. “A full 10 months out we already have commitments from the majority of last year’s exhibitors, as

Tapping Into the Buying Power of Hispanic Customers

C-store executives charged with marketing to the Hispanic community may be chagrined to find that there is, when all is said and done, no Hispanic community. Instead, there are many Hispanic communities. According to Chicago-based Doyle Research Associates Inc., “Hispanics possess many cultural similarities like common language, Spaniard ancestry and common religion. On the other

Boycotted Stations Want BP Help

As many Americans avoid BP stations in protest over the Gulf oil spill, BP-branded station owners are insisting BP do more to help them convince customers that such boycotts hurt independently owned businesses, not the British oil giant, the Associated Press reported. To win back customers, stations want BP to help in reducing the price

Energizing a Crowded Cold Vault

Energy by the Numbers Although 2009 was the second year in a row of unusual weakness in liquid refreshment beverages’ performance, the worst may be over, said Michael Bellas, chairman and CEO of Beverage Marketing Corp. “Beverages are likely to be one of the first categories to benefit with a job-led economic recovery because they

First Quarter Declines For Delek US

Delek US Holdings Inc., a diversified energy company with assets in the petroleum refining, marketing and retail industries, announced its financial results for the first quarter of 2010. For the three months ended March 31, 2010, Delek US reported a net loss from continuing operations of $14.1 million, or ($0.26) per basic share, versus a

Rite Aid Debuts New Rewards Program

Drugstore chain Rite Aid seeks to drive customer loyalty with its new wellness+ customer rewards program that provides members with free health and wellness benefits, as well as shopping discounts and special prices. The program will be supported by a national television, radio, circular and digital advertising campaign. The free Rite Aid wellness+ rewards card

Shells Launches New Shell Drive For Five Card

Shell Oil Products U.S., in partnership with its credit card issuer Citi, is launching a new Shell Drive for Five Card. The Shell Drive for Five Card will offer new cardholders the opportunity to save five cents per gallon on Shell-branded fuel. Shell believes the new card is one of the first proprietary cards with

Gulf Oil Returns to the Bluegrass State

Gulf Oil is returning to the Bluegrass State with the initial signing of a branded distributor agreement with Southern Petroleum of Somerset, Ky. Southern will soon begin rebranding nine retail motor fuel outlets (five currently flagged Chevron) to the new Gulf “Sunrise” image. This is the first time in 20 years that a Gulf Oil

Hess Launches ’Gas Giveaway’ for East Coast Drivers

Hess, the leading independent gasoline convenience store marketer on the Eas Coast, has launched Hess Gas Giveaway, an online contest for residents of 12 states to win up to a year’s worth of free gas. Residents 18 years of age or older who live in Connecticut, Florida, Georgia, Maine, Massachusetts, New Hampshire, New York, North

7-Eleven Debuts Cup With A Cause

  7-Eleven, Inc. aims to donate more than $2 million to charities as it launches its charity-focused coffee campaign this month: “7-Eleven Coffee Cup With A Cause.”   Throughout 2010, 7-Eleven will introduce limited-edition 20-ounce coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores nationwide. Proceeds from cups sold will benefit

Register Now for IRI’s 2010 Retail Summit

Innovation will differentiate the winners from the losers in this crowded retail marketplace. IRI’s Summit 2010 will enable retailers to identify innovative ways to use valuable insights to drive profitability and growth in the current economy, how to understand and predict shopper behavior across channels and geographies and learn best practices for profitable pricing and

Kum & Go Names New Advertising Agency of Record

Kum & Go has named Cranford Johnson Robinson Woods (CJRW) as the company’s advertising agency of record. Starting January 2010, CJRW will aid in the strategic development of Kum & Go marketing initiatives and will execute materials ranging from in-store signage to broadcast advertising for Kum & Go and its portfolio of proprietary products. This

Shell Kicks Off 2010 With New Campaign

Shell, building off the momentum of the Shell Nitrogen Enriched Gasolines launch in 2009, is kicking off 2010 with a multi-million dollar, multi-faceted marketing campaign to continue educating consumers on the benefits of using Shell Nitrogen Enriched Gasolines, including the premium grade Shell V-Power gasoline. Through exciting national advertising, grocer rewards programs, quarterly PR engagements

Del Monte Launches Redesigned Web site

  Del Monte Fresh Produce Company has launched its newly redesigned corporate Web site. The new site, www.freshdelmonte.com, has been designed to better serve Del Monte’s customers. It features a more streamlined navigation, a fresher and more contemporary look and flash animation. The site also features a new sustainability section, which highlights Del Monte’s achievements

MAPCO’s New Direction

Great stores, outstanding service and a commitment to its people helped MAPCO Express garner Chain of the Year honors in 1996. The company has changed quite a bit since then, but the focus on convenience store operations remains stronger than ever. MAPCO Express, as it exists today, was formed with Delek US Holdings’ acquisition of

New Forecourt Moves

Though gas prices have dropped significantly from a year ago, forecourt-driven sales are still a challenge for many convenience stores because people aren’t buying gas as freely as they did several years ago. The reason? Our troubled economy makes it tough for many to afford the long car trips. Fewer trips mean fewer opportunities to

MAPCO Express Rolls On

While many chains are still feeling the crunch from the current economic recession, others are seeing opportunity. Count MAPCO Express among the companies waiting to pounce. MAPCO Express, a subsidiary of Delek US Holdings, has a long history in convenience retailing. It continues rolling out an upscale convenience store concept, branded MAPCO Mart, and is

Competition Brews for Beer Sales

Convenience stores across the country are facing burgeoning competition on beer and wine sales from drug store giant Walgreens, which is branching back into the adult beverages category. Walgreens is adding beer sales due to “a direct response to consumer demand,” said Robert Elfinger, spokesperson for the Deerfield, Ill. drug store chain. It plans to

Three-Mile Marketing

As John Matthews sees it, a store languishing in mediocrity is a store that has become wallpaper in the halls of retail.   “Generally, when starting a business, it’s easy to get people excited when its new and fresh,” said Matthews, founder of Chicago-based retail marketing firm Gray Cat Enterprises. “After a few years, though,

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