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Budweiser Introduces Six Small-Batch Beers

Named for the zip codes where they’re brewed, the six finalists are being sampled nationwide this summer. Twelve Anheuser-Busch brewmasters at Budweiser’s 12 geographically dispersed breweries have worked together to create their own “tribute” beers to fit the Budweiser brand’s reputation for quality and consistency as part of “Project 12.” The assignment pays homage to

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Budweiser Bottle Gets a Red, White and Blue Makeover to Support the Troops

For the first time in many years, the iconic Budweiser bottle will see a major makeover–special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20–July 7 to help raise

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Budweiser Launches ‘Track Your Bud’

Digital experience traces the origins of customers’ Budweiser. Budweiser has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries. By using their Smartphone to scan the QR code on Budweiser packaging,

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Getting Crafty in the Cold Vault

Beer sales are hot right now and driving the push are specialty brews and imports. By Howard Riell, Associate Editor. Consumer interest in more flavorful food and beverages has led, among other things, to the rise of craft beers. Retailers: Start your engines. Craft beers offer more challenging tastes, authenticity and often even a quirkiness

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New Beer Can Design

Budweiser, the iconic global beer brand, today revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year. The new can design is Budweiser’s 12th since Anheuser-Busch began

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Budweiser Barbeque Sauces

Vita Food Products introduces the Bud four-pack, a gift pack of sauces created in partnership with the brew masters of Anheuser-Busch. This gift pack aims to delight any Budweiser fan and deliver an exceptional taste experience. The pack includes four Budweiser Genuine Sauces: Original Barbecue Sauce, Mild & Tangy Wing Sauce, Smoked Barbecue Sauce and

Budweiser Honors America’s Troops

With the help of nearly 3,000 soldiers stationed at Fort Hood, Texas, Budweiser announced a partnership with the USO (United Service Organizations) early this week to honor America’s Armed Forces through the “Proud to Serve Those Who Serve” program. As part of the program, Budweiser and its wholesalers will donate $250,000 in May and June

NACStech Announces Keynote Speaker

Professional comedian and motivator Don McMillan is scheduled to be the keynote speaker at NACStech, the premiere technology solutions event for the convenience and petroleum retailing industry, NACS reported. NACStech will take place May 5-7, 2010, in New Orleans. McMillan will combine his technical experience and humor during the event’s Opening General Session talk. At

Top 10 Beer Brands by Sales

TOP 10 BEER BRANDS Dollar Sales Case Sales Average Case Price Bud Light $3,823,988,000 196,964,800 $19.41 Budweiser $1,665,968,000 86,153,840 $19.34 Miller Lite $1,058,876,000 54,739,080 $19.34 Coors Light $1,032,452,000 53,347,550 $19.35 Natural Light $731,114,600 53,353,600 $13.70 Busch Light $425,441,900 31,412,000 $13.54 Busch $420,969,600 30,295,220 $13.90 Miller High Life $283,124,300 19,965,860 $14.18 Michelob Ultra Light $244,068,600 10,588,680

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