Family Express Launches Oatmeal Breakfast Option

Family Express Corp. of Valparaiso, Ind., is beating McDonald’s to the punch. The c-store chain is rolling out a new breakfast oatmeal offering under its proprietary brand JAVA WAVE by Jan. 1, 2011. The Family Express Oatmeal breakfast chain-wide initiative is a first in the c-store channel, and it is being deployed ahead of McDonald’s

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