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Global Brand Study Shows Simplicity is Key

Grocers, along with other retailers, could gross $1.9 billion more in profits if they better simplified customers’ experiences, report shows. For two years running, quick-service restaurants and supermarket chains, including Publix, Subway, McDonald’s, Whole Foods Market and Pizza Hut, have been listed among the top 10 simplest brands by U.S. consumers, according to results from the

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