Light Boost to Beer

Despite tough economic times, sales of beer and wine remain constant even though many consumers continue to “trade down the box,” according to Dan Roane, category manager of alcoholic beverages for Circle K’s Southeastern stores. “The below premium beer segment is doing much better than it has in years,” Roane said. “We actually are seeing

Light Beers Poised for A Big Year

Think the U.S. leads the world in beer consumption? Think again. Though America has a larger population than beer-drinking countries like Germany or Britain, the winner in this year’s beer sales sweepstakes is a brew many Americans have probably never heard of: A Chinese beer named Snow. “SAB-Miller was going to roll Snow beer into

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