“Better-For-You” Varies by Geography

Regional differences exist when it comes to what c-store customers consider healthy. By Tim Powell Two decades ago it would have seemed ridiculous to consider finding a healthy item in a convenience store. Convenience store shoppers have historically looked to these venues for cigarettes, frozen slushees, beer and Slim Jims. However, this is no longer

Testing Foodservice Truisms

Q1 Consulting analyzes what consumers really want when it comes to prepared foods. By Tim Powell Q1 Consulting recently finalized its in-depth research into the convenience store prepared foods channel. The study investigated both retailers and shoppers, and tested many of the “truisms” of convenience stores—such as foodservice perception, freshness and any changes in the

The Pursuit of “Healthy” Prepared Foods

To succeed at better-for-you food sales, retailers should consider some requirements consumers hold true.  By Tim Powell There are few topics that garner as much attention, disagreement and misunderstanding in the c-store foodservice channel than the idea of “healthy” food. The common belief in foodservice as a whole is that consumers request one thing and

How Foodservice Packaging Is Just as Important as the Food

By Tim Powell, Vice President of Consulting, Q1 Food and Beverage Practice As c-stores continue to develop foodservice programs, putting themselves in more direct competition with traditional foodservice operators, c-store operators and suppliers need to constantly consider issues regarding consumer perceptions about the stereotypical c-store. One of the most important of these issues is foodservice packaging

C-Stores: Sustaining a Relationship with Hispanics

Strategies to attract new users, upscale stores and expand must incorporate Hispanics By Tim Powell, Vice President of Consulting, Q1 Food and Beverage Practice A few years ago, Walmart dabbled in copying Target’s “upscale” success by catering to a higher income segment. Walmart implemented many of the same strategies as Target throughout its furniture, apparel

How Consumers Feel About Foodservice Spending

By Tim Powell, Vice President of Consulting, Q1 Productions Many consumers are continuously trying to find ways to cut back their spending. In fact, “eating out” tends to be one of the top areas for households to try to reduce expenses, opting to pack a lunch or cook at home more often. A majority of consumers

How To Increase Foodservice Visit Frequency

More disposable income and a better experience would encourage more foodservice visits By Tim Powell, Vice President of Consulting, Q1 Productions One of the tenants of marketing a product is very simple: It must be worth the price. In foodservice, the same applies. If a retailer sells a dispensed lemonade for 50 cents, shoppers will