JohnMatthews

Maximizing A Convention

By John Matthews, founder and president of Gray Cat Enterprises Inc. Whether this is your first industry convention or you are a seasoned pro, I am a firm believer that establishing a well-thought out plan in advance of attending an industry convention is key for maximizing results.  Many conventions can be daunting with thousands of

JohnMatthews

Branded vs. Proprietary Foodservice

The debate has gone on for many years–should you implement an existing branded foodservice program or are you better off developing your own unique proprietary brand?  The answer to both is YES!  There is no right or wrong answer as both have their pros and cons.   Branded foodservice offers the quickest path to implementation since

JohnMatthews

Local Store Marketing for Retailers

By John Matthews, founder and president of Gray Cat Enterprises Inc., www.graycatenterprises.com. In today’s tough economy, the fight for share-of-customer by retail stores to effectively capture sales has never been fiercer. Retail stores that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive retailers that go

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