Partnership to bring innovations in training, programs and services.
SONNY’S Enterprises LLC, a global manufacturer of conveyorized car washing equipment, has partnered with Car Wash Services of the Southeast Inc. (CWSSE), in a move that will elevate the level of consulting services SONNY’S will provide to its distributors and clients across the country.
Founded over 50 years ago, CWSSE delivers a turn-key solution from initial site evaluation and system design, to installation, maintenance, chemistry and marketing support to clients in the five-state region it serves. The company will continue to be managed by the same management team, led by CEO Zeev Josman.
“What you have to understand about Zeev, and his entire team, is that they are not just SONNY’S largest distributor, a title they’ve held for over a decade, but they’ve made it their life’s work to help clients become more profitable; to provide the consultation and services to guide new investors to success, and help existing clients take it to the next level,” said Paul Fazio, CEO, SONNY’S Enterprises LLC. “Day-to-day, nothing is going to change at CWSSE. The only thing that’s new, is that by coming under SONNY’S umbrella, our entire client base can now benefit from the knowledge and expertise this group has leveraged so spectacularly to support car wash business owner’s growth for generations.”
Josman stated, “Our initial conversations centered only on an exchange of knowledge, but as we got deeper into all the opportunities to collaborate, and how quickly we wanted to get everything done, common sense pointed to a more formal partnership. Now with Sonny’s backing, we’ll be able to add the necessary resources to simultaneously improve our ongoing operation and offerings to our clients, while contributing our expertise, and hands-on client feedback, to help the Sonny’s team further drive their clients’ success.”
Fazio continued, “SONNY’S has no interest in changing our distribution model, or even interfering with CWSSE’s daily operation. Zeev’s team has developed a set of best practices that have been proven to add more value and profit for their clients. Our goal is to package those practices as a set of tools all our Select Service Organizations (SSOs) can use in the field. Once our clients start to see some of the innovations in training, programs and services that will come from it, I think they’ll agree that once again we have helped them become even more successful.”