Introduces meaty campaign.
Jack Link’s is bringing Workin’ Out With Sasquatch back, and it’s taller than ever. After powering football players Clay Matthews and Odell Beckham Jr. into the playoffs, Sasquatch thought it was time he gave a professional tall athlete the chance to develop that same meaty physique in a fully integrated marketing campaign. If anyone can size up to America’s favorite woodland man-beast it’s basketball star Karl-Anthony Towns (KAT), a beast of his own at seven-feet tall weighing in at one-eighth of a ton.
Sasquatch leads the jerky-powered program that is based on physical prowess, physique and world-famous hair, proving that ultimate performance can be achieved through this impressive fitness program.
“Building on the success we’ve seen with Workin’ Out With Sasquatch, we’re expanding the integrated campaign as Jack Link’s jerky continues to protein-power the lives of all types of athletes,” said TD Dixon, chief marketing officer at Jack Link’s. “Featuring Karl-Anthony Towns alongside Sasquatch was an obvious choice for Jack Link’s. They’re both tall and share the same shoe size, so naturally we knew they’d get along great.”
One spot, titled “Workin’ Out with KAT,” shows Karl-Anthony Towns following Sasquatch’s lead to build strength by deadlifting a log, explosiveness by jumping over a porcupine, calisthenics through leg raises, and of course, light stretching and 100% beef protein. In another spot, called “What’s in KAT’s gym bag,” KAT unveils his gym bag to show how its contents, including protein-packed Jack Link’s jerky and a fully grown North American badger, assist him in Workin’ Out With Sasquatch.
“Jerky is an amazing protein-packed snack,” said pro-basketball player Karl-Anthony Towns, “Sasquatch is my favorite beast and Jack Link’s is my favorite jerky; there’s absolutely no better combo in the league.”
Other meaty campaign content includes a spot, titled “Vest,” in which KAT proudly shows off his pectoral muscles in a vest to demonstrate that protein is an essential part of muscle growth that powers the ability to wear… just a vest. Karl-Anthony Towns also shows off his shapely calves in a spot called “Calves,” where he extolls the benefit of the Sasquatch Workout’s daily calf raises routine followed up with Jack Link’s Original Beef Jerky and new Jack Link’s Extra Tender Beef Jerky.
While KAT wins with a career high in jerky dunking, consumers also have the chance to score big in the form of baller prizes. Slam Dunk Jack Link’s Protein with a video entry online for a chance to win signed KAT gear, one-of-a-kind Sasquatch shoes or an all expense trip to the big game finals. For contest details, visit: JackLinks.com/SlamDunkProtein. #SlamDunkProtein
In addition, beginning in March limited edition KAT packs will be available on the Jack Link’s online store for purchase. Each KAT pack contains four varieties of jerky and a life-sized poster of KAT. Limited supplies available. To receive a reminder when KAT packs are available and for other beefy surprises, sign up here: https://www.jacklinks.com/wild-side-deals.
Jack Link’s fully integrated marketing campaign scoreboard includes these 30- and 15-second spots that will run on TV networks like TNT, Adult Swim and FX. In addition, content will be served across the web on platforms including YouTube, Hulu and Funny or Die and on Jack Link’s social channels.
To see more Workin’ Out With Sasquatch footage, go to JackLinks.com/SasquatchWorkout or visit Jack Link’s on Facebook, Instagram and Twitter and follow the conversation with #SasquatchWorkout.