7-Eleven customers can now receive a coupon for a free Redbox movie when they purchase a Big Gulp fountain drink.
7-Eleven Inc. is teaming up with Redbox to bring free movies to 7-Eleven customers. Now through Aug. 31, 7-Eleven customers can receive a FREE Redbox movie night with every Big Gulp fountain drink purchase, while supplies last. The promotion is now running at select U.S. 7-Eleven stores. The promotion ends at the end of August, but the movie promo codes can be redeemed through Oct. 31, 2016.
A peel-off label with a unique Redbox promo code is attached to the side of Big Gulp promotional cups. The codes for a free one-day DVD rental can be entered online or at any of Redbox’s nearly 35,000 U.S. locations.
Last summer, 20 million free Redbox movie rentals were available to movie-lovers who purchased their favorite Big Gulp soft drinks at 7-Eleven stores. It was Redbox’s first promotion with 7-Eleven and the biggest in the entertainment rental company’s history. Expanding on this success and consumer excitement, Redbox and 7-Eleven are offering over 30 million free Redbox movie rentals.
“We are offering our Big Gulp customers a new level of value, a cold delicious Big Gulp drink at a great price and the ability to feed their desire to watch newly released summer movies,” said Laura Gordon, vice president of Brand Innovation and Marketing. “Customers can quench their thirst with a Big Gulp during the hot, busy summer days and relax with a Redbox movie at night.”
To find a nearby Redbox location, consumers can enter their ZIP codes at redbox.com/locations or download the Redbox app, which lets users find a location, browse and reserve movies in advance.
“Last year’s Big Gulp-Redbox movie nights exceeded all our expectations,” said Michael Wokosin, vice president of digital marketing, CRM and partnerships at Redbox. “Summer is the season when studios release some of the year’s biggest action films for consumers to enjoy in the comfort of their homes. 7-Eleven proved to be the perfect outlet to reach movie fans across the U.S.”