On-the-go snacking trend helps drive purchases of mini and single-pack indulgent sweet baked goods.
“Sweet Baked Goods: U.S. Market Trends,” a report by Packaged Facts, discusses how consumers generally eat sweet baked goods to indulge in a treat, with younger people in particular continually seeking out new exciting tastes and indulgent experiences.
Increasingly however others are looking for healthier more nutritious indulgences, or better for you treats that taste good. Convenience continues to be a significant trend as busy consumers seek out minis, single packs and other products packaged for on-the-go snacking. Smaller-size products like these also address the needs of the growing single or dual household segment, older people, and consumers watching their weight or overall health.
Packaged Facts projects the packaged sweet baked goods market will continue to be challenged in the near future with retail dollar sales projected to grow by a CAGR of 2.8% to reach $23 billion in 2019.
Overall volume will likely remain flat as consumers stay concerned about health and diet, and increasingly seek out healthier snacks, or when they want to indulge, fresher baked goods from in-store and independent bakeries. Lower-priced private label products will put pressure on national brand marketers that as the report notes will have to continue innovating with product, marketing and retail strategies.
“Sweet Baked Goods: U.S. Market Trends” presents a detailed analysis of the U.S. consumer market for packaged sweet baked goods sold in retail outlets, excluding independent and in-store bakeries. It outlines key issues and trends affecting the overall market and analyzes all product categories including shelf-stable, refrigerated, and frozen products as well as segments that include cookies, cakes, pies, bakery snacks, doughnuts, muffins, pastry/Danish/coffee cake, cheesecakes and toaster pastries/tarts.