Advertising Week honors ICEE Bear among legendary nominees.
The ICEE Co.’s iconic ICEE mascot, ICEE Bear, has been inducted into Advertising Week’s 2015 Madison Avenue Walk of Fame.
The annual award honors mascots and taglines that have become universally recognized in the advertising community, and challenges the public to vote for their favorites. The three-week public voting period encouraged consumers to cast their ballot for their favorite mascots from a pool of 26 nominees. After the votes were tallied, ICEE Bear and Cheetos Chester Cheetah were declared the winners, joining an impressive list of winners from past years, including Morton Salt Girl and Snuggle Bear.
“We are honored that voters have elected our beloved ICEE Bear to 2015 Madison Avenue Walk of Fame,” said Susan Woods, vice president of marketing for The ICEE Co. “For almost 50 years, ICEE Bear has been synonymous with our delicious frozen beverages and continues to put smiles of the faces of our loyal customers. To join such esteemed mascots in this hall a fame is truly a testament to the popularity of the ICEE brand.”