Customer fundraising in April will help select site for company-sponsored Habitat home.
Kum & Go and Habitat for Humanity announced an expansion of their partnership, launching a national campaign that will feature a corporate donation and in-store fundraising during the month of April.
Through their donations, Kum & Go customers will help select a community in which Kum & Go will sponsor the construction of a new Habitat home. In 2014, Kum & Go, with its customers, sponsored a Habitat home in Minot, North Dakota and raised more than $450,000 for Habitat for Humanity’s affordable housing work. The family that partnered in the construction of the Minot home is slated to move in over the next few weeks.
Kum & Go has committed a $100,000 corporate gift to support Habitat’s mission for 2015. Customers can join the effort between April 1-30, 2015 by adding a $1 Habitat donation to their in-store purchases, or by purchasing a Kum & Go 24-ounce coffee mug with coffee or a 20-ounce bottle of Kum & Go water. Kum & Go will donate $1 per coffee mug and 10 cents per water bottle purchased to Habitat for Humanity in addition to sponsoring a Habitat project in the region that raises the most money as a percentage of customer traffic through its stores.
“This partnership exceeded our expectations last year and we’re excited to launch this initiative with Kum & Go again,” said Colleen Finn Ridenhour, deputy director of corporate, foundation & institutional relations at Habitat for Humanity International. “Kum & Go has a long history of charitable giving in the communities it serves, and it’s wonderful how their associates and their customers get involved to help low-income families create affordable housing.”
“Habitat provides a great partnership for Kum & Go,” said Kum & Go President and CEO Kyle Krause. “This is a wonderful team effort that we are very proud of involving and connecting our customers, our company, our associates and the communities we serve.”