Red Bull is expanding the Red Bull Editions line of energy drinks with Red Bull Yellow, Red Bull Orange and Red Bull Cherry Editions, set to launch nationwide Feb. 16, 2015. The new Red Bull Editions offer the tastes of tropical fruit, orange and cherry with the Wings of Red Bull. The Red Bull Orange and Cherry Editions provide all the flavor with zero calories and zero sugar. Additionally, the Red Bull Editions line will be moving to an exclusive 12-fluid-ounces single serve size with the availability of 8.4-fluid-ounce cans in four-packs. The expansion demonstrates Red Bull’s commitment to offering consumers more choice. Since taste and sugar/calories are barriers to consumption within the energy drink category, these new flavors will continue to reach new consumers and encourage increased purchase among current customers who enjoy Red Bull while working, studying, traveling, playing sports or juggling the daily demands of life.
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