Partners with OpenStore by Gasbuddy.
Originally established as a family-owned fuel oil delivery business in 1966, Davis Oil was one of the first gas stations in southwest Michigan to successfully try self-serve gas. Some 50 years later, Davis Oil continues to evolve into one of the largest Marathon jobberships, in addition to c-stores, car washes and fuel supply. With a solid reputation Davis Oil now teams up with OpenStore by GasBuddy to reward its customers with special discount and offers while driving in-store sales.
OpenStore is a complete digital marketing solution to help convenience store owners and managers concentrate on reaching and rewarding their customers instead of building and maintaining IT systems. With OpenStore, Davis Oil now has the ability to reach drivers through a branded mobile app, individual store Web pages, mobile coupons and social media that include Facebook and Twitter.
“OpenStore has provided us with a fully integrated platform that allows us to give back and say thanks to our loyal customers and much more,” said Jon Davis of Davis Oil. “We can now extend special offers and discounts, which are exclusive to C-Store app users. This is also a great tool to increase awareness and set ourselves apart from other providers! The implementation process with OpenStore has been close to seamless. We are looking forward to taking this next step in continuing to brand and build our company.”
Jason Toews, co-founder and CEO of OpenStore by GasBuddy, agreed. “We help our clients identify new opportunities, make choices between those opportunities and optimize their customer experiences to attain and sustain market leadership,” he said. “OpenStore is a complete turnkey social technology solution that will support Davis Oil’s strategies to reach their customers with targeted marketing and powerful messaging.”
Davis Oil has 18 locations, branded “C-Store” across west Michigan.