To celebrate National Aviation Day and the Red Bull Air Race World Championship in Fort Worth, Texas Sept. 6—7 at Texas Motor Speedway, the RaceTrac store in Frisco invited Dallas/Ft. Worth residents to participate in an augmented 3D virtual reality experience on Aug. 19.
Guests were given an opportunity to step into the pilot seat by wearing a specially designed 360° Oculus headset equipped with stereo vision and sound. Visually immersed in the Red Bull Air Race experience, guests soared through the skies through the eyes of race pilots who are reaching speeds up to 230 mph, while competing just 50-80 feet off the ground.
To truly bring Red Bull Air Race World Championship to life, the entire RaceTrac store has been transformed into an exciting, immersive experience for the month of August including lifelike Red Bull Air Race World Championship event images on every window and gas pump, a Red Bull cooler with a video screen door featuring hair-raising footage of the world’s fastest motorsport, and a replica Red Bull Air Race World Championship plane flying high above RaceTrac’s snacks and beverages.