Newcastle Brown Ale is bringing back the popular Newcastle Bombshell Blonde Ale this summer, featuring a swimsuit-clad bombshell on its packaging. Newcastle Bombshell is brewed with Cascade, Hallertau and Northdown hops. The combination helps balance the light-colored golden ale’s light aroma and bitterness with toasted malt for a smooth, clean finish. Bombshell is a well-balanced brew with a floral hop aroma and a hint of fruitiness. At 4.4% alcohol by volume, the beer has 125 calories per 12-ounce serving and 28 IBUs. Newcastle Bombshell will be available from April through July. The beer is being promoted with breakthrough packaging designs and point-of-sale displays, extensive social media promotion, and cutting-edge sampling activations.
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