Rutter’s Enhances Mobile App With Lottery Offers

Rutter's Farm Stores editNow Rutter’s customers can get a free $3 Powerball ticket with Power Play with a purchase of a $5 instant ticket at Rutter’s.

Rutter’s Farm Stores, based in York, Pa., has enhanced its award-winning mobile app once again by providing users access to the day’s winning lottery numbers and exclusive lottery offers, the result of a new partnership with the Pennsylvania Lottery Commission.

The integration of the lottery’s RSS feed into Rutter’s mobile app allows the day’s winning lottery numbers to be automatically updated to the Rutter’s mobile app as soon as they’re reported by the lottery.

The partnership also opens the doors for customers to redeem exclusive offers from the lottery at Rutter’s locations using a mobile device. Beginning Jan. 30, Rutter’s customers can get a free $3 Powerball ticket with Power Play with a purchase of a $5 instant ticket at Rutter’s.

Customers were informed of the promotion by a push notification, which was sent from Rutter’s to mobile app users who’ve opted into Rutter’s deal alerts. The notification provided the instructions for customers to follow in order to participate.  Once the steps have been completed, a bar coded mobile coupon is sent to the customer’s mobile device, which is valid only at Rutter’s and redeemable simply by scanning the device’s screen.

“We continually develop our mobile app to meet the changing needs and expectations of our customers. The addition of the lottery drawing results and offers is another way we can provide our customers with convenience and value by giving them the information and the offers that they want, delivered right to their fingertips in a way they love,” said Rutter’s Chief Customer Officer Derek Gaskins.

Rutter’s developed the convenience store industry’s first mobile app in 2010. The app has been lauded by customers and awarded by retail industry giants, winning the Best Mobile App category at the Customer Engagement Awards at the 2012 National Retail Federation’s annual convention.

 

 

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