ExxonMobil is launching EM1, a new retail fuels technology platform in the U.S., that will not only significantly upgrade a retail site’s technology, but enable stations to provide motorists with exclusive discounts and offers to reward their loyal customers. EM1 will also enable Exxon- and Mobil-branded stations to introduce innovative new payment options, including mobile.
“The new EM1 technology platform is a significant upgrade that is designed to enable Exxon- and Mobil-branded stations to attract more customers by offering a wider variety of payment options and the ability to implement innovative offers and loyalty programs,” said Grant Doescher, U.S. branded wholesale manager at ExxonMobil. “This is an investment in the future that will benefit our branded wholesale customers and consumers. This upgrade will provide branded wholesalers the technology and infrastructure they will need to help take a leadership position in each of their markets.”
The EM1 platform consists of three elements including a Card Site Device-enabled point of sale that will connect each site to ExxonMobil’s new card processing network. The installation of firmware will also be required to be able to offer instant consumer discounts at the pump. Lastly, a broadband connection will position each site to maximize ExxonMobil’s new technology and access new consumer programs.
“The real winner here will be the consumer,” said Doescher. “Exxon- and Mobil-branded stations will be able to offer their loyal consumers innovative discounts and rewards programs that will lead to even greater savings. Our stations will also benefit from repeat business, operational improvements and cost efficiencies.”