Strongbow Cider Strikes Gold

StrongbowStrongbow Cider, the No. 1 global cider brand, has the 2013 holiday season of entertaining and celebration clearly in its sights. Retail program elements, along with a digital overlay, will foster consumer interest, drive shopper traffic and increase sales rate from September through December. At retail, a cohesive program combining a range of elements will grab shoppers’ attention and inspire consideration of Strongbow for their holiday gatherings. Custom designed display and POS materials will decorate retail outlets and invite shoppers to “like” and “share” Strongbow with their friends on Facebook. Shoppers who participate will receive a high-value mail-in rebate offer ($20) on a purchase of $80 or more of groceries and two, six-pack bottles or two, four-pack cans of Strongbow Hard Cider.
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